This campaign was born from the idea that Groupon has a limited supply of merchants and goods. We needed to change this perception. The business goal was to increase inventory and quality in 4 select markets while we create custom campaigns and promos for support and awareness. Assistance from Sr. AD, CD, Editors, & Video team.
A custom wordmark and color palette was created to differentiate this campaign from others. We utilized 5 colors to differentiate our main category offerings.
This is an example of a promotion that was run under the YEP campaign. This promotion scaled to on-site assets, email assets, push notifications, and more.
A second promotion run under the YEP campaign urges users to redeem & repeat their health, beauty, & wellness service.