We were asked to design a logo system for our creative department that could be used to differentiate ourselves internally. Our department opened up this project to everyone on the creative team to unify and create a better team dynamic. The logo I initially designed was chosen by a vote from our entire department. I was supported by my AD and another designer for additional logo’s and GIF creation.
I initially wanted to create a modular logo system since it was vital to incorporate every team within our department. My AD, co-designer, and I were able to create a system of over 10 logos with one primary structure just to show how it scaled through different occasions and departments. We envisioned having a logo for any occasion, and this base library would serve as a template for others to get involved and create their own.